On Hold Marketing - Frequently Asked Questions
Reactive Audio Ltd  |  651 Knutsford Road  |  Warrington  |  Cheshire  |  WA4 1JJ  |  Tel:  01925 232050  |  Fax:  01925 572801  |  info@reactiveaudio.co.uk
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Is my telephone system compatible?

The vast majority of modern telephone systems have an external music on hold port (MOH) which allows our digital on hold player to be connected to your system with ease. Some telephone systems may require an external MOH module to be added – please check with your telecoms supplier to see if this is required. Modern systems are very easy to install and we can advise you on this. We would be more than happy to speak to your telecoms supplier if you wish. We have clients with Alcatel, Toshiba, Panasonic, Siemens, BT Meridian and many other telephone systems.

Does Reactive Audio install the playback equipment for me?

No, we are not authorised to interfere with your telephone system in any way as this may invalidate the maintenance of your system with your telecoms supplier. We supply you with the digital player and it is your responsibility to connect it to your system (normally with help from your telecoms supplier). It is a very simple procedure and we’re happy to advise you accordingly.

Can I use my own playback equipment?

Of course! Purchasing our recommended equipment is totally optional. If you are using a CD player or other form of playback equipment, we will supply your audio in the format required at no additional cost. However, please do take a look at our recommended option. The Tru Serenity MOH player has been designed to work in harmony with your phone system. It offers many benefits over a CD player, but is similar in cost - and is British Made.

Do I have to write my own marketing script?

No, this is what we do for you. We have a very experienced team of copywriters who will create a really engaging and informative script that communicates your messages with your callers. Scriptwriting is so important to get right and with over 20 years of experience in copywriting, let us do this for you. You have the opportunity to review and amend the script before we move to the recording stage.

Can I update my marketing script and change my audio throughout the year?

Of course. We offer a full range of packages which enable you to change your audio as and when you need to. The frequency of changes usually depends on what industry you are in. We are happy to demonstrate how we work with clients working in similar industries.  Our most popular package is our "4 update" package, which gives you a new production every season (or delivered to suit you). 

Do I have to sign a contract?

No, some companies require you to sign a contract which can be up to 36 months. We do not ask you to sign a contract; our approach is to provide the highest level of customer service, so hopefully, you will stay with us in years to come.  If you purchase an update package, all updates must be taken within 12 months.


Do I need a PRS (Performing Rights Society) License?

No. You do not require this license for any of our on hold productions. The audio is licensed for ‘on hold’ use only. Please note that you do require a P.R.S. license if you play commercial music or the radio to callers whilst on hold.

How long does the process take?

Once we receive your order, we get to work right away and can normally get you up and running within 7 to 10 days (sooner if you need it).  When we send your script for approval, we will indicate a production date.  It is important that you advise us of any changes required to your script before this date.

Which voice artist can I choose?

We have a number of experienced professional voice overs from the world of television and radio. You have a choice of 1 male and 1 female voice over on every production. You can also choose male or female only if you prefer.  We'll suggest which voices will work best for your branding.  If you require a specific or celebrity voice, we can arrange this although additional costs will apply.