Radio Commercial Production
Reactive Audio Ltd | 651 Knutsford Road | Warrington | Cheshire | WA4 1JJ | Tel: 01925 232050 | Fax: 01925 572801 | info@reactiveaudio.co.uk
All images and audio clips © 2010 Reactive Audio Ltd
All images and audio clips © 2010 Reactive Audio Ltd
Why Radio?
Radio is a powerful advertising medium and unlike television or newspapers, it can reach people whether they’re on the move in the car, at home or in the workplace.
What we offer
Firstly, we’re passionate about you, your investment and the results. We can advise on important considerations, such as the choice of radio station, time slots and the creative. As part of our complete campaign management packages we offer campaign monitoring and can negotiate the best airtime rates on your behalf.
Every commercial written and produced by Reactive Audio is cleared and approved for broadcast by RACC - Commercial Radio's advertising clearance body. Your assurance that your advert is fully compliant.
Radio is a powerful advertising medium and unlike television or newspapers, it can reach people whether they’re on the move in the car, at home or in the workplace.
What we offer
Firstly, we’re passionate about you, your investment and the results. We can advise on important considerations, such as the choice of radio station, time slots and the creative. As part of our complete campaign management packages we offer campaign monitoring and can negotiate the best airtime rates on your behalf.
Every commercial written and produced by Reactive Audio is cleared and approved for broadcast by RACC - Commercial Radio's advertising clearance body. Your assurance that your advert is fully compliant.
The benefits
• Complete Radio Campaign Management
• SONY award-winning in house production team with many years of understanding the radio business
• We negotiate the best time slots for your commercials to reach your maximum potential audience
• Reduces perception of time actually spent on hold as the caller is listening to informative messages.
• Full monitoring of your campaign
• Fast and flexible service - all within the cost
Take a listen
• Complete Radio Campaign Management
• SONY award-winning in house production team with many years of understanding the radio business
• We negotiate the best time slots for your commercials to reach your maximum potential audience
• Reduces perception of time actually spent on hold as the caller is listening to informative messages.
• Full monitoring of your campaign
• Fast and flexible service - all within the cost
Take a listen
Why Reactive Audio
We have many years experience in both BBC and commercial radio in terms of the creative and audio production, through to airtime packages and campaign management. We work extensively with all the major broadcasters including the BBC and commercial television and radio. We can also negotiate and buy your airtime at advantageous rates.
What does it cost
There are several elements to consider:
Airtime: Depending on the radio station(s) you want to advertise on and the time of day your adverts are heard, your airtime slots will generally cost anywhere between about £30 and £200 per slot. This is what you pay directly to the radio station each time your advert is played. As an indication, £30 per slot is what you might expect to pay on a local radio station. £200 would be for a national station.
We can help to identify which time slots would be best for your campaign - and negotiate your airtime package for you.
Creative: Once your airtime is booked - you need an advert. We offer our creative services at standard industry costs - meaning that you'll pay exactly the same rate for your radio commercial as if the station made it directly for you.
However Reactive Audio offers you a unique proposition: We've won a SONY award for our radio commercial production - and with our industry experience, we truly understand commercial radio in the bigger picture. Not only can we create you a fantastic radio commercial, we also have the knowledge to advise where your commercial is best placed.
We have wonderful relationships with many UK radio stations - and will ensure that you benefit from our expertise in negotiating the most effective airtime campaign for you.
We have many years experience in both BBC and commercial radio in terms of the creative and audio production, through to airtime packages and campaign management. We work extensively with all the major broadcasters including the BBC and commercial television and radio. We can also negotiate and buy your airtime at advantageous rates.
What does it cost
There are several elements to consider:
Airtime: Depending on the radio station(s) you want to advertise on and the time of day your adverts are heard, your airtime slots will generally cost anywhere between about £30 and £200 per slot. This is what you pay directly to the radio station each time your advert is played. As an indication, £30 per slot is what you might expect to pay on a local radio station. £200 would be for a national station.
We can help to identify which time slots would be best for your campaign - and negotiate your airtime package for you.
Creative: Once your airtime is booked - you need an advert. We offer our creative services at standard industry costs - meaning that you'll pay exactly the same rate for your radio commercial as if the station made it directly for you.
However Reactive Audio offers you a unique proposition: We've won a SONY award for our radio commercial production - and with our industry experience, we truly understand commercial radio in the bigger picture. Not only can we create you a fantastic radio commercial, we also have the knowledge to advise where your commercial is best placed.
We have wonderful relationships with many UK radio stations - and will ensure that you benefit from our expertise in negotiating the most effective airtime campaign for you.
