2010 NATIONAL RADIO CONFERENCE
24 March, 2010
Reactive Audio was proud to be an associate partner of the 2010 National Radio Conference, which was held at the Imperial War Museum (Manchester) on 23rd March 2010. The conference brought together all the major players in UK radio and guest speakers included Peter Salmon (Head of BBC North). The sell-out event was attended by more than 150 people.
FORDS OF WINSFORD SIGN 18 MONTH DEAL WITH ELIO PACE
11 January, 2010
Due to the runaway success of the "Fab 50" January advertising campaign - and the positive feedback from the public as to "the sound of Fords of Winsford", the company has signed an 18 month usage deal with Elio Pace for the jingle "You'll Get The Right Car at the Right Price". The jingle - a variation of Elio's song "Thinkin'" will be a central feature of all future radio advertising. Reactive Audio has exclusive permission from Elio Pace to administer the rights.
Elio Pace and his band are currently working with Sir Terry Wogan on his new BBC Radio 2 programme "Weekend Wogan".
FORDS OF WINSFORD LAUNCH FAB 50 CAMPAIGN
30 December, 2009
Fords of Winsford - the UK's original car supermarket has embarked on an ambitious month-long radio campaign - "Fab 50". The campaign, to be run over 8 local radio stations in the North West will feature a new radio commercial every day in January, each highlighting a particular car and special offer.
To compliment the campaign and to develop "the sound of Fords of Winsford", a special jingle has been commissioned for the month-long campaign. The jingle "You'll get The Right Car at the Right Price" has been written and performed by Elio Pace, who is about to be launched into the limelight working with Terry Wogan on BBC Radio 2 when his new show starts in February 2010.
RAY FRENCH COMES TO REACTIVE AUDIO
10 February, 2009
One of rugby league’s most well known and best-loved personalities, Ray French, was a welcome visitor to Reactive Audio studios today..
As part of a joint project between Red Facilities of Edinburgh and Leith, Reactive Audio’s ISDN studio was chosen to produce the voice track for a TV sponsorship campaign.
A series of TV commercials were commissioned by A G Barr Ltd as part of the current IRN BRU Rugby League sponsorship. The first ad will go to air this Friday on SKY Sports.
Ray’s voice was chosen due to his strong connection with rugby league. Prior to commencing his carreer in broadcasting in 1974, Ray was a top player for clubs such as St Helens & Widnes. He also captained Great Britain on three occasions.
Reactive Audio was chosen to partner in the project due to our excellent facilities and emerging reputation as being one of the friendliest studio’s outside of Manchester.
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